Veronica walks into a drugstore to buy a quick pain relief drug. In the past, she has used Advil, an Ibuprofen product. Although there are several other brands containing Ibuprofen, she decides to purchase Advil because it has worked for her in the past. What kind of decision-making process is she using when choosing her pain relief?
A) Limited problem solving
B) Complex decision making
C) Extended problem solving
D) Attribution
E) Composite segmentation

Question

Quizplus · Accepted Answer

Customers involved in limited problem solving usually choose a retailer they have shopped at before and select merchandise they have bought in the past.

Veronica Walks into a Drugstore to Buy a Quick Pain