Harley-Davidson Stores Sell Merchandise That Attracts People Who Love Motorcycles

Harley-Davidson stores sell merchandise that attracts people who love motorcycles and the idea of an open road and freedom. Some are bikers and others are those who do not have a Harley-Davidson motorcycle but buy the HD logo apparel and accessories. Therefore, Harley-Davidson is using ________ as the scheme for market segmentation.

A) composite segmentation
B) geographic segmentation
C) demographic segmentation
D) benefit segmentation
E) lifestyle segmentation