"Do It Again Sports" has everything a weekend warrior needs to get back into shape at reduced prices. They feature an array of treadmills, weights, sporting gear, and helpful staff. Thus, Do It Again Sports utilizes ________ as the scheme to segment the market.
A) lifestyle segmentation
B) demographic segmentation
C) buying situation segmentation
D) geographic segmentation
E) geodemographic segmentation

Question

Quizplus · Accepted Answer

Lifestyle segmentation is done on the basis of how people spend their time and money and what activities they pursue.

"Do It Again Sports" Has Everything a Weekend Warrior Needs