All 'Essentials' stores stock Comfort, a private-label brand. Comfort provides relaxed, fashionable, and ready-to-wear clothing that is more economical than similar clothing in other department stores. Essentials is looking at a market in which consumers are looking for similar advantages such as cost and comfort. Therefore, Essentials can use ________ as the scheme to segment its market.
A) geodemographic segmentation
B) composite segmentation
C) demographic segmentation
D) geographic segmentation
E) benefit segmentation

Question

Quizplus · Accepted Answer

Customers in the same benefit segment would have a similar set of importance weights for the attributes of a store or product.

All 'Essentials' Stores Stock Comfort, a Private-Label Brand