Which stage of the buying process is most likely to be affected by a TV commercial demonstrating the affects of anti-aging cream?
A)Choice of alternatives
B)Information search
C)Need recognition
D)Post-purchase satisfaction
E)Evaluation of consideration sets

Question

Quizplus · Accepted Answer

The buying process starts with need recognition,then information search,then evaluation,choice,visit and loyalty.The customer may see the benefits of the crème in the commercial and then decide she has a need for the product.

Which Stage of the Buying Process Is Most Likely to Be