The imminent approach of Halloween pushes millions of homeowners to go out and purchase candy corn.Halloween stimulates a ______________ which is part of the buying process.
A)choice of alternatives
B)need recognition
C)information search
D)post-purchase satisfaction
E)evaluation of consideration sets

Question

Quizplus · Accepted Answer

When customers first realize they have an unsatisfied need or need a product,that starts the buying process with "need recognition."

The Imminent Approach of Halloween Pushes Millions of Homeowners to Go