Which of the following is NOT true in describing the ways that retailers influence consumers' information search?
A) Use technology to reduce the cost of information search
B) Try to limit the time the customer spends in their store or on their website
C) Limit information search to a retailer's store by providing a very deep assortment of merchandise
D) Use an everyday low pricing strategy for customers not to search for a better price elsewhere
Correct Answer:
Verified
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