Before selecting a store where he can purchase his son's shoes,Lamar evaluated the Athletic Attic,Macy's,Target,Red Goose Shoe Store,and the Shoe Rack.What is the term used to describe these stores that are being evaluated?
A)his targeted market
B)the retail market segment
C)his consideration set
D)retail criterion
E)the consumer attitudinal set

Question

Quizplus · Accepted Answer

The list of stores represents the set of alternatives Lamar evaluates when looking for a place to buy athletic shoes.

Before Selecting a Store Where He Can Purchase His Son's