JCPenney's Promotions Claim That a Person Can Order Gift Merchandise

JCPenney's promotions claim that a person can order gift merchandise online,have it shipped across the country,and the recipient can exchange it at a local store if necessary.By emphasizing these benefits that customers don't normally consider,JCPenney increases the chances of customer shopping at its store by _________.

A) decreasing an importance weight
B) increasing a performance belief
C) decreasing the performance belief for competitive retailer
D) adding a benefit