Geraldo went to the supermarket to buy a bottle of chocolate syrup.While there,he saw the new National Enquirer at the checkout stand.He had not planned on buying the magazine,but on the spur of the moment,he bought himself a copy.This is an example of:

Question

Quizplus · Accepted Answer

An impulse purchase is one that the consumer does not plan on making before going to the store.

Geraldo Went to the Supermarket to Buy a Bottle of Chocolate