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Every Morning Peter Goes to a Nearby Convenience Store,and Buys

Question 73

Multiple Choice

Every morning Peter goes to a nearby convenience store,and buys a carton of Nestle's chocolate milk for breakfast.When the store is out of Nestle's,Peter does without rather than buy Parmalat or Dairy Fresh chocolate milk.He does this despite the fact that many people believe all chocolate milks are the same.Peter has high:


A) Brand loyalty.
B) Consumer awareness.
C) Brand awareness.
D) Brand recognition.
E) Product attachment.

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