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Marybeth Usually Shops for Her Wardrobe in a Variety of Department

Question 78

Multiple Choice

Marybeth usually shops for her wardrobe in a variety of department stores with one exception.When she needs a pair of shoes,she shops only Nordstrom.This allegiance to Nordstrom is an example of:


A) Brand loyalty
B) Her knowledge of the buying process
C) Her knowledge of the quality of shoes
D) Recognizing her functional need
E) Store loyalty

Correct Answer:

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