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The Main Game Is a Retail Store,which Appeals to People

Question 113

Multiple Choice

The Main Game is a retail store,which appeals to people who enjoy role-playing games.The store carries games,books,and a play area where fanatics can meet and play against one another.Since there are no unifying demographics,the store uses ___________ segmentation.


A) product perception
B) demographic
C) lifestyle
D) geographic
E) consumer behavior

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