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Myra Wanted to Purchase a Vase as a Wedding Gift

Question 27

Multiple Choice

Myra wanted to purchase a vase as a wedding gift. Pier 1 Imports offers a better assortment and slightly lower prices, but she immediately went to her local gift shop instead of Pier 1 Imports. This is an example of


A) a SWOT analysis.
B) strategic control.
C) direct competition.
D) retail perception.
E) customer loyalty.

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