A bagel shop that decides to open up an hour earlier every morning is taking advantage of a ________ opportunity.

Question

Quizplus · Accepted Answer

With market penetration, retailers use their existing retail format and devise approaches to get current customers to visit the retailer more often or to buy more. Market penetration approaches include opening more stores in the target market and/or keeping existing stores open for longer hours.

A Bagel Shop That Decides to Open Up an Hour