Flee, a chain of electronic stores, plans to grow geographically. It has tied up with local retailers in international markets to form a new company in which ownership, control, and profits are shared between all involved parties. Which of the following entry strategies is being followed by Flee?

Question

Quizplus · Accepted Answer

A joint venture is formed when the entering retailer pools its resources with a local retailer to form a new company in which ownership, control, and profits are shared.

Flee, a Chain of Electronic Stores, Plans to Grow Geographically