Paluck's (2009)field experiment in Rwanda in which civilians listened to a radio soap opera demonstrates

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The field experiment by Paluck in Rwanda demonstrated the potential influence of media on shaping norms related to intergroup relations. The radio soap opera was found to have a significant impact on reducing intergroup prejudice and promoting unity among the listeners. This suggests that media can play an important role in promoting positive intergroup relations, which has important implications for conflict resolution and peace-building efforts.

Paluck's (2009)field Experiment in Rwanda in Which Civilians Listened to a Radio