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Tilly's Inc

Question 3

Multiple Choice

Tilly's Inc.is a chain of cafes.The company focuses primarily on customers who are aged between 18 and 35 and earning about $15,000 to $30,000 annually.This segmentation of customers by Tilly's is known as its:


A) retail market.
B) target market.
C) virtual market.
D) global market.
E) labor market.

Correct Answer:

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