Customers who shop at Books-A-Million find that it has a large selection of books,in addition to a helpful and friendly staff.Furthermore,they can enjoy a peaceful place to read while sipping a cappuccino at their in-store Joe Muggs Café.This intimate perception of the store indicates its _____ strategy.
A) perceptual retailing
B) imaging
C) positioning
D) visual merchandising
E) retail feedback
Correct Answer:
Verified
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