________ gives the retailer a measure of how much profit it is making on merchandise sales without considering the expense associated with operating the store.

Question

Quizplus · Accepted Answer

Gross margin, also called gross profit, is the net sales minus the cost of the goods sold. It is an important measure in retailing because it indicates how much profit the retailer is making on merchandise sold, without considering the expenses associated with operating the store and corporate overhead expenses.

________ Gives the Retailer a Measure of How Much Profit