The process by which we form an attitude toward a neutral stimulus because of its association with a positive or negative person, place, or thing is called

Question

Quizplus · Accepted Answer

Evaluative conditioning is a process through which an individual can form an attitude towards a neutral stimulus because of its association with positive or negative stimuli or events. This process involves pairing the neutral stimulus with a positive or negative stimulus, leading to the neutral stimulus acquiring the same emotional value as the positive or negative stimulus.

The Process by Which We Form an Attitude Toward a Neutral