Eric does not really know how to answer the essay question about cognitive dissonance on his social psychology exam. He decides to write as many facts as he knows about the topic of attitudes in his exam book, hoping that the professor will not read the exams too closely and will be impressed enough by the length of his essay to give him a good score. Eric is hoping to take advantage of

Question

Quizplus · Accepted Answer

Eric is hoping to take advantage of the peripheral route to persuasion, which suggests that people can be influenced by superficial cues rather than the actual content of an argument. In this case, Eric is hoping the length of his essay will impress the professor, rather than the quality or relevance of his answer to the question about cognitive dissonance.

Eric Does Not Really Know How to Answer the Essay