Oscar, an advertiser, develops a commercial for Crispy Crunch Crackling Cereal.Suppose children, processing information via the central route, watch the commercial.The commercial will be more likely to persuade the kids to want the cereal if it has all of the following except

Question

Quizplus · Accepted Answer

Central route processing involves careful and thoughtful consideration of the true merits of the information presented. An attractive spokesperson is more likely to appeal to peripheral route processing, which relies on superficial cues rather than the content of the message.

Oscar, an Advertiser, Develops a Commercial for Crispy Crunch Crackling