Jon and Kate give consecutive speeches on opposing sides in a debate on solar energy.Audience members are asked to register their view a few weeks later.How might the order of the speeches affect the audience's decision?

Question

Quizplus · Accepted Answer

The primacy effect is the tendency for the first item in a series to be remembered better than the others. In this case, the audience is more likely to remember Jon's speech, which was given first, and be influenced by his arguments.

Jon and Kate Give Consecutive Speeches on Opposing Sides in a Debate