Research on social influence in virtual groups shows that

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Research has shown that virtual groups can be quite influential even when they are remote. Virtual groups allow for anonymity which has been found to reduce social inhibitions, leading to increased conformity and obedience to group norms. Additionally, the ability to communicate asynchronously (i.e. not in real-time) allows individuals to carefully consider their responses and can lead to more thoughtful discussions and decision-making. Therefore, virtual groups can be just as influential as "live" groups, if not more so.

Research on Social Influence in Virtual Groups Shows That