At a campaign meeting, the majority of the staff argues that they should use negative ads to attack their opponent. Despite their strong feelings on this matter, Stefan argues successfully for positive ads. According to the dual-process approach, Stefan's influence has probably resulted in

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Stefan's successful argument for positive ads, despite the majority's initial preference for negative ads, likely led to conversion. This means that the staff members changed their internal beliefs or attitudes as a result of Stefan's persuasive argument, aligning with the dual-process approach to persuasion, which suggests that people can be influenced through thoughtful consideration of arguments (central route) or more superficial cues (peripheral route). In this case, Stefan's argument presumably engaged the staff's thoughtful consideration, leading to a genuine change in attitude.

At a Campaign Meeting, the Majority of the Staff Argues