_______ is referred to as when a group increases its commitment to a failing course of action in order to justify previous investments.

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The escalation effect, also known as the sunk cost fallacy, describes the phenomenon where a group continues to invest in a failing course of action because they have already invested significant resources, such as time, money, or effort. This behavior is driven by a desire to justify past investments and avoid acknowledging that the resources invested so far have been wasted.

_______ Is Referred to as When a Group Increases Its