________ is the concept of offering customers localized promotions of retailers in close proximity of their mobile phones.
A) Geofencing
B) Geotagging
C) Geocaching
D) Price lining
E) Leader pricing

Question

Quizplus · Accepted Answer

The latest generation of price promotional offers takes into account the consumers' geographical location that is accessed from their phone location or locational coding via certain sites and offers them localized promotions for retailers who are in close proximity. This concept is called geofencing.

________ Is the Concept of Offering Customers Localized Promotions of Retailers