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A Travel Brochure Shows That a Couple Can Buy a Round

Question 63

Multiple Choice

A travel brochure shows that a couple can buy a round trip ticket to Orlando, a three-day pass to Disney World, car rental for four days, and hotel accommodations for 5 nights for $1200 per person. These services are more expensive when availed individually. This offer is an example of


A) price lining.
B) psychological pricing.
C) bait and switch bundling.
D) price bundling.
E) conjoint pricing.

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