What is the potential byproduct of promotional markdowns?
A) It is a way of achieving a break-even point.
B) Promotional markdowns benefit customers because they are charged according to their willingness to pay.
C) Retailers aim to get rid of unwanted merchandise through promotional markdowns.
D) The increased in-store traffic can lead to the purchase of other products at regular prices.
E) Buyers are benefitted because they are charged according to the market segment to which they belong.

Question

Quizplus · Accepted Answer

Markdowns can increase customer traffic flow. Retailers plan promotions in which they take markdowns for holidays, for special events, and as part of their overall promotional program. Retailers hope that customers will purchase other products at regular prices while they're in the store.

What Is the Potential Byproduct of Promotional Markdowns