Janessa prefers high-end cosmetics, but she also likes a good deal. She only purchases her make-up at department stores when they have a gift with purchase. Today she saw at Macy's that if she buys $35 worth of Lancôme cosmetics she would receive a gift with purchase. This gift with purchase is a form of which kind of sales promotion?

Question

Quizplus · Accepted Answer

A premium offers an item for free or at a bargain price to reward some type of behavior, such as buying, sampling, or testing.

Janessa Prefers High-End Cosmetics, but She Also Likes a Good