When retailers use the ________ method, it is easiest to cut communication program expenses if retail sales fail to meet the sales plan rather than increasing the communication expenses to try and generate additional sales.
A) affordable budgeting
B) objective-and-task
C) percentage-of-sales
D) competitive parity
E) marginal analysis

Question

Quizplus · Accepted Answer

Because the affordable method sets the communication budget by determining what money is available after operating costs and profits are subtracted, when sales decrease, then communication program expenses would also decrease.

When Retailers Use the ________ Method, It Is Easiest to Cut