The ________ method assumes that communication expenses are just a cost of business and do not promote sales and profit.
A) affordable budgeting
B) objective-and-task
C) percentage-of-sales
D) competitive parity
E) marginal analysis

Question

Quizplus · Accepted Answer

The affordable method sets the communication budget by determining what money is available after operating costs and profits are subtracted.

The ________ Method Assumes That Communication Expenses Are Just a Cost