Which of the following is an example of top-of-mind awareness?
A) Ben asks Dwight what his favorite cola is,and Ben replies that he does not have any favorites.
B) Melvin asks Steve is he knows GAP,and Melvin answers no.
C) Carol asks Lara if she knows Bloomingdales,and Lara answers yes.
D) Jason asks Shaun what his favorite brand of car is,and Shaun replies BMW.
E) Gwen asks Josh if he knows Tiffany's,and Josh answers yes.

Question

Quizplus · Accepted Answer

Top-of-mind awareness,the highest level of awareness,occurs when consumers mention a specific brand name first when they are asked about the type of retailer,a merchandise category,or a type of service.

Which of the Following Is an Example of Top-Of-Mind Awareness