Prices are based on what the customer would expect to be paying or be willing to pay in the ______________ method.
A) demand-oriented
B) volume-oriented
C) supply-oriented
D) profit-oriented
E) cost-oriented

Question

Quizplus · Accepted Answer

Demand-oriented pricing is based on what the customer is willing to pay, taking into account factors such as the perceived value of the product, the level of competition, and consumer preferences. This approach aims to maximize sales and revenue by setting prices that reflect the demand for the product or service. In contrast, volume-oriented pricing focuses on achieving economies of scale through larger quantities of product sold, supply-oriented pricing considers the costs of producing and distributing the product, profit-oriented pricing seeks to maximize profits, and cost-oriented pricing is based solely on the cost of producing the product.

Prices Are Based on What the Customer Would Expect to Be