Anne Marie made an effort to stop into the Irving convenience store on her way home each Friday to pick up a gallon of milk,because it was priced lower than the local Walmart.In this case,the milk is an example of Irving's use of:

Question

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Leader pricing is a strategy where a store offers a product at a lower price than competitors to attract customers. In this case, Irving is using leader pricing by offering the milk at a lower price than Walmart to attract customers like Anne Marie to their store.

Anne Marie Made an Effort to Stop into the Irving