An appliance store wants to get customers who are buying an upright freezer to trade up to the more expensive self-defrosting model.Which of the following practices can be used by the store to achieve this goal?

Question

Quizplus · Accepted Answer

Research indicates that people tend to choose the product in the middle of a price line. With price lining, the store could set up three pricing points for its freezers by adding a model more expensive than the two it already sells.

An Appliance Store Wants to Get Customers Who Are Buying