A first-mover advantage is the process of gathering information about the competitive environment, including competitors' plans, activities, and products, to improve a company's ability to succeed.

Question

Quizplus · Accepted Answer

A first-mover advantage refers to the benefits a company gains by being the first to enter a new market or develop a new product or service, not the process of gathering competitive intelligence.

A First-Mover Advantage Is the Process of Gathering Information About