What evaluates industry attractiveness?
A) SWOT Analysis
B) The Five Forces Model
C) Value Chain Analysis
D) Three Generic Strategies

Question

Quizplus · Accepted Answer

The Five Forces Model, developed by Michael Porter, is specifically designed to evaluate the attractiveness of an industry by analyzing five forces: competitive rivalry, the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrants, and the threat of substitute products or services. This model helps businesses understand the competitive environment and the inherent profitability of an industry.

What Evaluates Industry Attractiveness