Toby Bertram is an incoming freshman at your college. Toby is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop. In an effort to save money, Toby begins a Facebook group finding other college students who need to purchase laptops. Soon, Toby's Facebook group has close to 100,000 students. Toby decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Toby using to purchase laptops?
A) Collecting business intelligence
B) Decreasing entry barriers
C) Purchasing a substitute product
D) Increasing buyer power

Question

Quizplus · Accepted Answer

Toby is increasing buyer power by pooling the purchasing power of a large group of students, which can leverage better deals or discounts from computer companies.

Toby Bertram Is an Incoming Freshman at Your College