According to Porter, companies that wish to dominate broad markets should operate using a ________ strategy.
A) Cost leadership with a low cost
B) Differentiation with a low cost
C) Cost leadership with a high cost
D) All of these

Question

Quizplus · Accepted Answer

Porter's framework suggests that to dominate broad markets, companies should adopt a cost leadership strategy, aiming to become the lowest cost producer in their industry, thereby appealing to a wide range of customers.

According to Porter, Companies That Wish to Dominate Broad Markets