MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity?
A) Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items
B) A system for the sales and marketing departments to track specific sales targets and follow up processes
C) An easy electronic survey, similar to SurveyMonkey, to be sent to the customer right after a service was completed
D) Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status

Question

Quizplus · Accepted Answer

Explanation: Choice A describes a system for managing employee-related services, which falls under the category of support activities (specifically under human resource management) rather than primary activities in the value chain. Primary activities directly relate to the creation, sale, maintenance, and support of a product or service, whereas support activities assist in enhancing the efficiency and effectiveness of primary activities. Choices B, C, and D directly relate to sales, marketing, and service, which are primary activities.

MIS Can Add Value to Both Primary Activities and Support