Top managers use predictive analytics to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain profitable. Tony will set the strategic direction for his firm, which might include introducing new flavors of potato chips or sports drinks as new product lines or schools and hospitals as new market segments.

Question

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Predictive analytics helps top managers, like Tony, analyze various factors such as markets, industries, and economies to make informed decisions about the strategic direction of their company, including the introduction of new product lines or expansion into new market segments.

Top Managers Use Predictive Analytics to Define the Future of the Business