A the company's required rate of return,typically its cost of capital is called the:

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The company's required rate of return, typically its cost of capital, is referred to as the "hurdle rate." This is the minimum rate of return that a project must generate in order to be considered acceptable and create value for the company. The other options listed (internal rate of return, average rate of return, maximum rate, and payback rate) are all measures of project profitability, but they do not specifically relate to the company's required rate of return.

A the Company's Required Rate of Return,typically Its Cost of Capital