Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?
A) The methods used to introduce scent into a store are relatively expensive.
B) Scents can improve customers' subjective shopping experience.
C) The age of the target market does not affect the way scents are received and decoded.
D) There are no ethnic differences in the way scents are received and decoded.

Question

Quizplus · Accepted Answer

Scents can improve customers' subjective shopping experience by making them feel that they are spending less time examining merchandise,waiting for sales help,or checking out.

Which of the Following Statements About the Use of Scent