When the law office of Dewey, Cheatham, and Howe received the case of legal paper it had ordered from an Internet office supply retailer, the office manager was dismayed to find the paper was pink even though it was marked white. The office manager packed the paper and sent it back to the retailer who in turn sent it back to the vendor. This is an example of
A) resourcing.
B) backwards distribution.
C) a reverse supply chain.
D) backwards handling.
E) demarketing.

Question

Quizplus · Accepted Answer

A reverse supply chain processes merchandise that is returned because it is damaged, has been recalled, is no longer sold to customers because its selling season has ended, was incorrectly sent to a store or directly to a customer, has been discontinued, or there is excessive inventory in stores or DCs.

When the Law Office of Dewey, Cheatham, and Howe Received