Wilbur uses a Books-A-Million customer card, Kash-N-Karry customer card, Jerry's Cleaners customer card, and Sandwich Shop customer card when he shops at any of these retailers. Each time he uses them, he gets rewarded with reduced cost, free merchandise, or a credit. These cards form a part of

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Frequent-shopper programs, also called loyalty programs, are programs that identify and provide rewards to customers who patronize a retailer. Some retailers issue customers a frequent-shopper card.

Wilbur Uses a Books-A-Million Customer Card, Kash-N-Karry Customer Card, Jerry's