Since Yolanda used ________ to analyze what her customers often buy together during a single store visit, she knows to place facial tissues by the cold medicine and Wonder Bread by the Skippy Peanut Butter in her store.
A) market basket analysis
B) cookies
C) merchandising analysis
D) RFM analysis
E) location analysis

Question

Quizplus · Accepted Answer

The market basket analysis analyzes what the customer bought during a single shopping trip. This analysis can suggest where stores should place merchandise and which merchandise to promote together based on merchandise that tends to show up in the same market basket.

Since Yolanda Used ________ to Analyze What Her Customers Often