Erin recommends a marketing strategy aimed at increasing sales through the development of a positive corporate image. She suggests the first step toward this goal is to identify and evaluate the firm's programs for community involvement. Erin is calling for a ________ to be completed.

Question

Quizplus · Accepted Answer

A social audit is a systematic evaluation of an organization's progress toward implementing programs that are socially responsible and responsive.

Erin Recommends a Marketing Strategy Aimed at Increasing Sales Through