Francisco came to the U.S. on a swimming scholarship. After a few months of frustration with trying to find the swim goggles he prefers from home, he created a website that selling specialty goggles for swimming, skiing, and snowboarding. Before launching the website and filling orders, Francisco spent a few months going to swim meets and gathering preferences about goggles from other international swimmers. Francisco's actions

Question

Quizplus · Accepted Answer

Francisco understands that identifying the market and its needs must occur before you begin to sell the product. To be part of a market, consumers must have both the willingness and the resources needed to make a purchase.

Francisco Came to the U